Trubone Ortho Design Limited required modern and informative packaging for their orthopedic and wellness products, including gel insoles, diabetic insoles, heel cups, arch supports, height-increasing insoles, resistance bands, and gel-infused bicycle seat cushions. The goal was to create packaging that is not only visually appealing but also communicates product benefits, usage instructions, and brand identity clearly to customers across international markets.
The main challenges included creating packaging designs for multiple products with different dimensions and shapes, ensuring medical/orthopedic information was presented clearly, and balancing branding with practical information like trimming instructions, warranty details, and precautions. It was also important to design packaging that stands out on shelves while maintaining consistency across the entire product range.
To address these challenges, I developed a cohesive design system with consistent typography, brand colors, and layout elements to unify all products under one strong brand identity. I created illustration-based trimming and usage guides to simplify instructions for customers, ensured multilingual clarity in product details, and incorporated bold benefit highlights (e.g., shock absorption, comfort, warranty). Each package was optimized for print specifications and adaptable to different product sizes, ensuring visual consistency and cost-effective production.
Ekdant Digital transformed our product packaging with designs that are clear, modern, and customer-friendly. The new look not only reflects our brand but also makes our products stand out in the market.
Krishna Patel
The packaging design project resulted in a professional and user-friendly product line presentation that enhanced Trubone’s market appeal.
- Stronger brand identity with consistent packaging across all products
- Clear product benefits and usage instructions for customer trust
- Shelf-ready, visually attractive designs to stand out in retail environments
- Flexible packaging system adaptable to future product expansions
